MARKETING CAMPAIGN HIGHLIGHTS

BRAVELANDS SERIES LAUNCH

Video Campaign

Video was a huge component of our launch campaign for Erin Hunter's new Bravelands series. I crafted the scripts for the video pieces and then worked closely with our video editor to create the final products.  In order to bring Erin Hunter's Warriors fans to the new series, I kicked off the campaign with an early teaser trailer three months ahead of publication, followed by a full-length trailer one month ahead of publication. I drove video views via exclusive Erin Hunter e-newsletter reveals; Facebook, Instagram, and YouTube advertising; trade advertising eblasts; and social messaging on the Warriors Facebook page. The full-length trailer was also featured in select movie theater ads.

The combined efforts of the entire marketing campaign helped launch this series at #8 on the New York Times bestseller list.

HOLIDAY ADVERTISING FOR THE LITTLE HOUSE COOKBOOK

Digital Advertising Campaign

The newly revised edition of the Little House Cookbook went on sale just before the holidays, so it was a great opportunity to promote the book for holiday gift-giving. I ran two waves of social advertising campaigns across Facebook and Instagram, targeting Little House fans and holiday shoppers. The first wave ran from November 1st until Thanksgiving featuring autumn spreads from the book, and the second wave ran after Thanksgiving up until Christmas featuring a more festive holiday spread. During this same time period I ran Amazon advertising targeting holiday shoppers and fans of popular cookbooks. The Amazon ad campaign performed so much better than anticipated that I added more money to the campaign and extended it into the post-holiday gift card redemption period.

Campaign Results:
Facebook/Instagram Ads

• Reach: 57,374

• Link Clicks: 3,638

• Click-through Rate: 1.22%

• Cost per Click: $0.55

Amazon Ads

• 522% ROI

• over $22,000 in sales